New items are unlocked upon leveling up.
Experience (also called experience points or XP) is the means by which players gain levels, and in doing so gain access to new Islands, Monsters, Structures and Decorations in the Market, or to better prizes in Scratch Tickets. Experience is represented in the game by lime green text and/or the symbol 
. To see how much experience you have been collected and how much experience you need in your current level, press the level progress bar and wait a while. The amount of experience required to reach each level is as follows:
| Level | Experience | Level | Experience | Level | Experience | ||
|---|---|---|---|---|---|---|---|
| 1 | n/a | 11 | 40,000 | 21 | 10,000,000 | ||
| 2 | 200 | 12 | 75,000 | 22 | 12,000,000 | ||
| 3 | 300 | 13 | 150,000 | 23 | 14,000,000 | ||
| 4 | 450 | 14 | 300,000 | 24 | 16,000,000 | ||
| 5 | 600 | 15 | 600,000 | 25 | 18,000,000 | ||
| 6 | 750 | 16 | 1,200,000 | 26 | 20,000,000 | ||
| 7 | 1,000 | 17 | 2,000,000 | 27 | 22,000,000 | ||
| 8 | 5,000 | 18 | 4,000,000 | 28 | 24,000,000 | ||
| 9 | 10,000 | 19 | 6,000,000 | 29 | 26,000,000 | ||
| 10 | 20,000 | 20 | 8,000,000 | 30 | 28,000,000 |
Leveling up during the Christmas season
Getting from level one to level thirty thus requires a total of 212,403,300 experience points.
Earning Experience
Experience points may be earned by:
- Placing new Monsters, Structures or Decorations on an island.
- Upgrading a Castle or Bakery.
- Collecting baked Treats.
- Removing Obstacles.
- Completing certain Goals.
Harder-to-get things, more expensive items, and monsters with more elements give you more experience points.